A storefront is any place customers can browse and purchase your products where you control the experience. This could be a website, app, chatbot, game, or physical point of sale. A single store can power multiple storefronts, and anywhere you can use our APIs, you can sell. Whether you are using one of our storefront apps, themes, or building your own frontend, you have complete control over the customer experience including checkout and post-purchase.

This article is deprecated. See our Storefronts section for additional resources relating to Swell storefronts.